INSIGHTS
Measuring content performance.
If You’re Not Measuring, You’re Guessing
What gets measured gets improved.
Great content doesn’t end when you hit publish. Tracking performance shows what’s resonating and what’s flopping. Start with clear KPIs: traffic, time on page, conversions, backlinks, social shares.
For example, a B2C brand discovered their ‘Top 10’ posts were bouncing readers because the content didn’t match search intent. Tweaking the angle doubled their average session duration.
Best Practices:
- Use Google Analytics & Search Console — basics matter.
- Track leads and conversions, not just views.
- Review performance monthly — optimise or kill low performers.
- Keep an eye on engagement metrics: comments, shares, mentions.